About Rich Product Corporation
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Company Overview
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In 2005, Rich Products Corporation celebrated 60 delicious years as a family-owned company. Founded in 1945, Rich's is known around the world as the founder of the non-dairy segment of the frozen food industry and a leading supplier and solutions provider to the food service, in-store bakery and retail marketplaces. As one of the world's premier family-owned food companies, Rich's posts annual sales exceeding $2.4 billion.
Rich's manufactures and markets quality products including: toppings & icings, breads and rolls, finished desserts and cakes, pizza dough and sweet goods, beverages, Italian specialties, barbeque, seafood and appetizers. |
Rich's Global Organization
Rich's is organized into two major business groups: Rich's
North American Group and the Rich International Group.
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Rich's sells more than 2,000 products to more than 80
countries worldwide, including China, Mexico, India, Korea, Brazil, the U.K.,
South Africa, Russia, Thailand and Israel.
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Rich's has 30 manufacturing facilities across the U.S. and
around the world.
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Rich's employs 6,500 Associates in manufacturing facilities
and offices in 18 countries. More than 1,300 Associates are based in Buffalo,
NY, USA.
Celebrating 60 Delicious Years
 2005 marked Rich's 60th birthday. These 60 delicious years have been marked by innovative breakthroughs, an unparalleled commitment to "Caring For Customers Like Only a Family Can™," and aggressive worldwide growth.
In our next 60 years, through new product development, strategic acquisitions, and a relentless commitment to excellence, Rich's will continue to grow and thrive as a global industry leader.
Mission: World Class
An important element of our unique culture at Rich's is Mission: World Class®, an innovative business philosophy introduced by Chairman Robert E. Rich Jr. in 1994.
Mission: World Class® is foundational to our way of life. It reflects our promise to Associates and customers. The Mission: World Class® behaviors that have led to our success are: a spirit of innovation; a commitment to exceeding customers' needs through quality products and exemplary service; a passion for energizing, equipping and empowering extraordinary Associates;
an adherence to continuously improving processes; and a fundamental ethical choice
to always "do the right thing."
The Rich Promise |
Cherish Our Culture |
Work,Learn and celebrate together. |
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Innovate |
Imagine what's possible and create what's valued. |
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Be the Trusted First Choice |
Listen, understand and deliver for customers like no other company. |
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Better Our Communities |
Devote time and talent where we live and work. |
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Do What's Right |
No matter what. |
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Rich's Family of Leading Brands
USA Brands: |
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Rich's® Whip Topping® Non-Dairy Topping
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On Top® Non-Dairy Topping
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Bettercreme®
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SeaPak®
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Farm Rich®
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Casa DiBertacchi®
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Byron's® Barbecue
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Tiki Bay®
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Jon Donaire®
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Mother's Kitchen®
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Rich's® Eclairs
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Coffee Rich®
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Allen ®
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| International Brands: |
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Gold Label® Non-Dairy Whip Topping®
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Tres Riches™
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European Style Whip Topping
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Gold Label® Plus Dairy
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Presto®
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Avoset®
Note: Please contact Rich's
Legal Department for current trademark status in international markets. |
| Joint Ventures |
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Rich Products Manufacturing (Thailand ) Co. JV with UFM - Bangkok, Thailand - Bakery facility
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Rich Products of South Africa - Johannesburg, South Africa - Bakery facility
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Rich Graviss Products (Pvt) Ltd. - Pune, India - Non-Dairy facility
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Productos Rich S. A. de C.V. - Toluca, Mexico - Bakery facility
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Fripan S. A. de C.V. JV with Groupo Bimbo - Bakery facility in Lerma, Mexico
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Alliances
Additional members of Rich's "extended-family" include strategic alliances formed with: |
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Sara Lee Bakery -- Chicago, IL
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Fiera Foods - Bakery innovator based in Toronto, Ontario, Canada
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TEAM Acegrasas - Leading manufacturer/distributor in the Latin American region
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| Rich's family of other businesses |
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Buffalo Bisons, Triple-A International League affiliate of the Cleveland
Indians
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Wichita Wranglers, Double-A Texas League affiliate of the Kansas City Royals
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Jamestown Jammers, Single-A New York-Penn League affiliate of the Detroit
Tigers
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Rich's Renaissance Catering
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Rich's Red Brick Market & Dessert Builders
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Palm Beach National Golf and Country Club
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The Travel Team Inc., Buffalo, NY
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| ROAR Logistics, Inc., Buffalo, NY |
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