Careers @ Rich Graviss

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Key Responsibilities:

• Responsible for developing and executing brand positioning, identifying and building brand equity and loyalty among customers and consumers.
• Develop marketing programs that increase market share, identify priority customer groups/distributors/key accounts, and the right marketing mix to capture these customers
• Forecast sales trends, competitive activity; analyze seasonality trends, predict market share
• Responsible for brand’s P&L
• Determine optimal price and price sensitivity of customer groups, impact of pricing strategies to sales and profitability
• Determine brand/line extensions
• Responsible for developing promotions to customers and consumers, above-the-line and below-the-line mix using well-established and innovative techniques
• Determine appropriate media vehicles, such as trade shows, magazines, seminars, etc.
• Work with tech, R&D, sales, market research to identify and develop new products, improve current products, identify functional benefits our products offers to meet current and future customer needs
• Initiate market research studies (such as customer and consumer tracking studies, surveys,  etc)